Jun 09, 2022
In General Discussions
Retailers who upgrade their Smart shopping Latest Mailing Database campaigns to Performance Max will see an average 12% increase in conversion value with the same or an improved return on ad spend. Across all marketing objectives, advertisers Latest Mailing Database using Performance Max campaigns see an average 13% increase in total Latest Mailing Database incremental conversions at a comparable cost per action. Also read: These are Google's plans Latest Mailing Database for search, shopping & analytics [EMEA recap] Read more about Performance Max here. Tools to measure Performance Max performance New Campaign Prediction – Released Get Latest Mailing Database estimated performance when setting up a new Performance Max campaign. If you set up a Performance Max campaign with goals for lead generation or online sales, you'll get a weekly Latest Mailing Database performance forecast based on your daily budget and settings. Not available for campaigns using GMC Latest Mailing Database Feed or offline targets. Read more about Performance Max here. Experiment Latest Mailing Database with A/B testing – beta This tool provides advertisers with an opportunity to run A/B experiments to measure changes in conversions or conversion value when Performance Max campaigns are added to complement other similar campaigns in the same account. It serves as an experiment to Latest Mailing Database demonstrate the increases in adding Performance Max to an account. Read more about A/B testing here. Smart Shopping & Local Campaigns – release upcoming Performance Max enables a smooth transition from Smart Shopping campaigns to local campaigns.