Unfortunately: the site was hacked due to a (possible) security breach. They suddenly had to switch to a different, simpler website. They've started adding products like crazy. They lost a lot of link rights to the switch that didn't matter at the time. His Instagram page with hundreds of followers was also included in the Hack. However, Vander Parr said in the article that his clients remain loyal to them. Because they also have a social function by organizing events, his customer base remains the same. So it's great to see dozens of packages shipped within days of switching to a new store.
Not only in the Hengelo region, but in the whole of the Netherlands. Also Read: The Importance of Local Marketing in 2021 [5 Trends] Missed Opportunities This story makes you realize that your store doesn’t have to be perfect to sell. Unfortunately, this also happens so often that the opportunity is missed. For example, I came across the job function email list website of a local jeweler that has no less than three stores. During the busiest time of the year (and still is), the jeweler had only one landing page that said "our new website will be available here soon". In any case, this ensures that no turnover will be realized. It's important to continue connecting your customers with you.
Not only did De Dinnerstein do this by setting up another online store, but they also opened a new Instagram account, and within a few days they had more followers than before. Go to work! Do you have no plans to also sell products online this year? Then I want to challenge you as an SME to start this year. Or by improving your online customer base. Once you decide to sell online, you immediately have a valuable sales channel. Searching for new customers online can cost a lot of money. With this, you can never compete with the big boys. what can you do? No matter what you usually do in store: Drive repeat customers by connecting and staying connected. Pay online at your physical store.