According to the "2017 Women's Wealth Management Report", we can see that the total wealth held by women has increased, and the types of wealth at their disposal have also been greatly enriched. As a result, the demand for women's wealth management has shown a trend of rapid explosion, especially in the The most prominent among the new generation of women (the new generation of women refers to young Chinese women aged 22-45 who have received higher education or vocational education.
The new generation of women is in the stage business email list of wealth accumulation and needs reliable and professional financial knowledge and services At the same time, with the diversified ways of obtaining resources and information in today's Internet era, the new generation of women, this vertical group, has a stronger willingness to manage wealth management than in the past, and is willing to spend more time to understand wealth management information and information. Learn more systematic financial management methods, and be willing to choose and configure appropriate financial management methods. (3)
Although women now hold a large number of investable assets and have financial needs, there is a lack of corresponding products in the market that provide financial knowledge + services for women. Because most of the wealth management communities in the market are mostly neutral or masculine in order to match the composition of the Internet wealth management population, that is, the proportion of male users far exceeds that of female users. Women's financial management is actually different from men's, with specific attributes (for example: women's financial management risk preference is relatively lower,